CEO, SPARKPOINT STUDIO FOUNDER
Crystal Patriarche has an extensive 17-year background building a simultaneous career in both public relations and publishing, disrupting both the book and magazine industries. Early in her career, she led public relations strategy for Fortune 500 accounts at global high-tech public relations agencies Weber Shandwick Worldwide and Brodeur Worldwide. After leaving the high-tech agency world, which was mostly dominated by men, she turned her attention to working with and elevating women and female-focused brands. She spent five years as Editor in Chief and head of PR and celebrity partnerships for SheKnows.com, a start-up digital-only publisher for women.
Patriarche then started her own company, SparkPoint Studio, the parent company of SheBooks and sister imprints She Writes Press and SparkPress, among other brands including BookSparks which has promoted over 500 female authors. The studio focuses on promoting and publishing mostly women authors, experts and influencers, working with major publishers, collaborating with brands, celebrities and women’s media, and operating a community of women readers (SheReads.com) and a community of women writers (SheWrites.com). She quickly built a reputation as an innovative entrepreneur, disruptor and “the go-to publicist” for female authors, experts, influencers, creating innovative, results-driven, and female-focused campaigns that merged traditional and digital strategies. She took on one female author client, applied her high-tech and start-up PR experience and passion for women’s stories to the campaign, and through rapid word of mouth, now works with hundreds of the most well-known and up-and-coming female storytellers.
Brooke Warner is the publisher of She Writes Press, SheBooks, and SparkPress. She’s also president of Warner Coaching Inc., where she specializes in helping writers get published. In her 17 years in the publishing industry, including eight years as Executive Editor at Seal Press, Brooke has shepherded hundreds of books through the publication process. In addition to her role as Publisher, Brooke is a TEDx speaker (“Green-Light Revolution”) and author of Green-Light Your Book: How Writers Can Succeed in the New Era of Publishing (She Writes Press, 2016), What’s Your Book? A Step-by-Step Guide to Get You from Inspiration to Published Author (She Writes Press, 2012), and three books on memoir. She is the Chairperson of the Independent Book Publishers Association (IBPA) and writes a monthly column for Publishers Weekly. She lives and works in Berkeley, California.
CHIEF CONTENT + BRAND OFFICER
With a marketing degree in hand but no desire to do the “salesy” stuff, Kristin Bustamante began pursuing a career in the publishing world with clients as diverse as a global technology company, a national healthcare brand and a local startup magazine. Next up, tackling the online media world as the editorial director for SheKnows.com, one of the largest online women’s lifestyle properties. In her time at SheKnows, Kristin oversaw the brand’s ever-expanding portfolio of women’s and lifestyle websites and focused heavily on brand integrations across the sites. She created rich content campaigns for brands like Procter & Gamble, Unilever, Toyota and major TV networks.
As SparkPoint Studio’s Chief Content + Brand Officer, Kristin oversees a growing digital and social media team that executes strategic campaigns for publishers, authors and brands. She drives initiatives like She Writes University, a unique multi-week webinar series featuring education workshops by bestselling authors, and the company’s bi-annual all-female author retreat with headlining keynote speakers including Rebecca Skloot and Jesmyn Ward. She also strategizes and manages the company’s brand partnerships and most recently developed a custom line of book-themed wines with Speak Wines.
Lauren Wise’s passion for reading and writing brought her to the Walter Cronkite School of Journalism, where she started her career in writing, editing, and publishing in 2005. Since then, Lauren has worked as a book editor, publishing consultant, and magazine columnist/editor. In 2009 she founded Midnight Publishing, an editorial company focused on helping authors publish positive, influential and inspirational novels, memoirs, and non-fiction content. For almost 15 years, she has established a readership as a music and travel journalist, writing for publications such as Noisey/VICE, Phoenix New Times, Phoenix Magazine, Runway,WHERE Phoenix+Scottsdale, WHERE Colorado, and more. Since 2015, Lauren has worked as the Editorial Manager for She Writes Press and SparkPress, and became Associate Publisher in 2019, helping to oversee a rapidly growing catalog of award-winning novels, memoirs, and non-fiction.
EDITORIAL PROJECT MANAGER
Ever since her dad read her The Berenstain Bears before bed as a kid, Samantha has not been able to get enough of the worlds that can exist in the pages of a book. She was often told to “put down the [expletive redacted] book and go outside,” but usually settled for moving outside to read.
As she grew older and pondered what she wanted to do in life, she kept coming back to one thing: stories. She loved stories. Books, movies, TV; it didn’t matter the platform. After graduating magna cum laude from Bradley University with a degree in Public Relations and minors in Professional Writing, Social Media Marketing, and Leadership, she enrolled in the Denver Publishing Institute to get a taste of what life in book publishing would be like. She went in with a laser focus, intending to come out with a position in publicity or marketing, but the more she learned, the more open to different types of positions she became.
After graduation from DPI, she took a position as a bookseller at Barnes & Noble to gain insight on industry trends. She simultaneously held an internship at Texas Lifestyle Magazine, and was later promoted to Editorial Assistant.
Sometimes, you can judge a book by its cover! Julie Metz is our art director with more than 25 years of experience, working primarily in the publishing field, and is thrilled to be part of SparkPoint Studio and our publishing imprints. She has created covers for a wide range of books including fiction/nonfiction, cookbooks and more, including her own New York Times bestselling memoir, Perfection.